PACKAGING DESIGN

Let's make your product visually sensuous and appealing- that’s the motto of packaging design. How long would a product take to arrest a buyer’s attention, that is again the question a brand’s package design primarily asks. A package design is not a mere wrapper design, a part of it includes designing of the outer layer of a product but it deals with designing the container, graphics, and labels. These packaged products might be sold in a direct to consumer medium or might be a customized version of the product.

A package design also works in line with a product’s identity and the underlining ethos of a brand. The importance of packaging lies in the fact that it looks simple but it is also the first to interact with the customer and a failed attempt in packaging could even destroy a product even though the offering might have great. An effective packaging design thus needs to have an attractiveness blending with the creativity to bolster the sale in a positive way.